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Aston Villa
Partnership Playbook
BREAKING
Latest News
Time to read: 6 min
Partnership Playbook: Betano’s pivot, SoFi’s athlete push
July 29, 2026
The flag of Aston Villa Football Club waving in the wind on a clear day.
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Africa
Time to read: 3 min
Aston Villa's £20m Visit Rwanda deal draws sportswashing warning
July 15, 2026
Tottenham Hotspur badge.
BREAKING
Football
Time to read: 4 min
Tottenham add Betano after Aston Villa sponsorship ends
July 2, 2026
UEFA fines Premier League trio
BREAKING
Europe
Time to read: 4 min
UEFA maintains financial compliance hitting Premier League trio with fines
July 1, 2026
Newcastle United
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Financial Results
Time to read: 4 min
Newcastle United's £133m stadium sale clears PSR but UEFA scrutiny looms
April 1, 2026
Aston Vila players in Premier League match with Betano betting sponsor on front-of-shirt.
BREAKING
Features
Time to read: 7 min
Premier League shirt ban forces betting sponsors to reinvent
March 24, 2026
Zurich, Switzerland - May 2017: at the entrance to FIFA Headquarters
BREAKING
Football
Time to read: 4 min
FIFA expands 2026 Series to keep fans and sponsors hooked
January 19, 2026
BREAKING
Football
Time to read: 3 min
UK police grilled over Maccabi Tel Aviv fan ban
January 7, 2026
An zoomed image of athletes hands on the start line of a track with the words sideline moves over the top
BREAKING
Features
Time to read: 8 min
Sideline Moves: Kewsong Lee steers USL’s MLS push
September 26, 2025
Official logo of UEFA.
BREAKING
Europe
Time to read: 4 min
UEFA cracks down on Chelsea and Villa’s creative accounting
July 8, 2025
Deadline written on a calendar - June 30.
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Features
Time to read: 8 min
June 30th: The date football ethics died
July 3, 2025
BANGKOK,THAILAND-SEPTEMBER 11: View of the New Aston Villa Football Crest on the New Football Jersey on September 11, 2024.
BREAKING
Football
Time to read: 3 min
Aston Villa women’s team sale raises creative accounting flags
June 30, 2025
Villa Park, the home of Aston Villa.
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Fan Engagement
Time to read: 4 min
Aston Villa puts a price on fan loyalty 
May 30, 2025
credit: Michael715 / Shutterstock
BREAKING
Football
Time to read: 3 min
Aston Villa’s Villa Park to grow to 50,000 following expansion confirmation
April 24, 2025
credit: Bruce Alan Bennett / Shutterstock
BREAKING
Fan Engagement
Time to read: 2 min
Aston Villa partners with Legends to emphasise new revenue driver
April 11, 2025
WARSAW, POLAND - 21 SEPTEMBER, 2023: UEFA Europa Conference League group stage match, Legia Warszawa vs Aston Villa F.C. 3:2 o.p: Youri Tielemans, Nicolo Zaniolo, Clement Lenglet and Lucas Digne.
BREAKING
Fan Engagement
Time to read: 3 min
Aston Villa offers “unprecedented prizes” via blockchain extension 
February 27, 2025
Villa Park, the home of Aston Villa.
BREAKING
Football
Time to read: 2 min
Aston Villa’s regeneration project to climb FFP mountain
December 19, 2024
PSR and VAR saga continue with Premier League and FA decisions
BREAKING
Europe
Time to read: 3 min
Premier League approves APT changes with City and Vila opposed
November 22, 2024
WARSAW, POLAND - 21 SEPTEMBER, 2023: UEFA Europa Conference League group stage match, Legia Warszawa vs Aston Villa F.C. 3:2 o.p: Jhon Duran of Aston Villa.
BREAKING
Latest News
Time to read: 2 min
Aston Villa looks to grow ‘global presence’ in latest deal 
November 7, 2024
BANGKOK,THAILAND-SEPTEMBER 11: View of the New Aston Villa Football Crest on the New Football Jersey on September 11, 2024.
BREAKING
Football
Time to read: 2 min
Betano capitalises on Aston Villa ties for ambassador role
October 29, 2024
UEFA Europa Conference League group stage match, Legia Warszawa vs Aston Villa F.C. 3:2 o.p: John McGinn of Aston Villa.
BREAKING
Features
Time to read: 4 min
John McGinn voices schedule concerns amid FIFA venue reveal
September 30, 2024
Julio Iglesias Hernando, CCO of Kaizen Gaming, Unai Emery, Manager of Aston Villa and Chris Heck, President of Business Operations at Aston Villa.
BREAKING
Europe
Time to read: 7 min
Aston Villa’s UCL return ‘icing on the cake’ for club partner Betano
September 17, 2024
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Manchester City found guilty of almost 115 Premier League financial breaches
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